{"id":475,"date":"2026-05-14T17:02:35","date_gmt":"2026-05-14T15:02:35","guid":{"rendered":"https:\/\/pohoriecergov.sk\/uvodna-konferencia-kooperacneho-projektu-subdestinacie-cergov\/"},"modified":"2026-05-14T17:02:35","modified_gmt":"2026-05-14T15:02:35","slug":"uvodna-konferencia-kooperacneho-projektu-subdestinacie-cergov","status":"publish","type":"post","link":"https:\/\/pohoriecergov.sk\/en\/uvodna-konferencia-kooperacneho-projektu-subdestinacie-cergov\/","title":{"rendered":"Launch conference for the \u010cergov sub-destination cooperation project"},"content":{"rendered":"

\u010cergov is one of those areas that has a lot to offer \u2013 beautiful natural surroundings, a rich history, vibrant local initiatives and the potential for new tourism products. However, for this potential to be developed systematically and sustainably, cooperation is key. This was the main theme of the opening conference\u00a0The development of tourism in the \u010cergov sub-destination<\/strong>, which took place on Thursday 14 May 2026<\/strong> v Torysa Hotel<\/a> in Sabinov.<\/p>\n\n\n\n

\u010cergov: an area with great potential<\/h2>\n\n\n\n

The collaborative project to develop the \u010cergov sub-destination was launched under the leadership of The \u0160ari\u0161 Region Regional Tourism Organisation<\/a> a Pre\u0161ov Regional Organisation<\/a>. <\/p>\n\n\n\n

The aim of the conference was to present the concept of a tourism project, to promote cooperation between local stakeholders and to highlight opportunities for developing sustainable products. These could, in future, enhance \u010cergov\u2019s appeal to both domestic and international visitors.<\/p>\n\n\n\n

As he emphasised\u00a0Ing. Peter Halaj, Executive Director of OOCR \u0160ari\u0161 Region<\/strong>:<\/p>\n\n\n\n

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\u201e\u010cergov is an area with significant natural, cultural and historical potential. If we are to develop this potential systematically, we need cooperation between local authorities, tourism organisations, experts and local initiatives. This conference is intended to be a forum where these links can be strengthened.\u201c<\/p>\n<\/blockquote>\n\n\n

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Specialist topics and practical experience<\/h2>\n\n\n\n

The conference programme featured a number of specialist presentations focusing on tourism in Upper Zempl\u00edn and \u0160ari\u0161, destination management, activities in the Pre\u0161ov Region, the development of the town of Sabinov, climate change, and examples of good practice directly from the \u010cergov mountain range.<\/p>\n\n\n\n

The opening session focused on the broader context of tourism development in Upper Zempl\u00edn and \u0160ari\u0161. After welcoming the participants, the Vice-Chair of the Pre\u0161ov Self-Governing Region took the floor\u00a0PhDr. Jozef Kanu\u0161\u010d\u00e1k, MBA<\/strong>. This was followed by presentations on the activities\u00a0KOCR Pre\u0161ov Region<\/a><\/strong>, activities\u00a0OOCR \u0160ari\u0161 Region<\/a><\/strong>\u00a0and practical experience of destination management, as presented by\u00a0OOCR Horn\u00fd Zempl\u00edn<\/a><\/strong>.<\/p>\n\n\n\n

The second session focused more on the \u010cergov sub-destination itself. Discussions centred on the development of tourism in the context of the planned\u00a0Strategy for Sustainable Tourism in the Pre\u0161ov Region for 2028\u20132030<\/strong>, on the potential for developing tourism in the town of Sabinov, but also on how climate change might affect the region\u2019s future direction.<\/p>\n\n\n

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Good practice straight from the field<\/h2>\n\n\n\n

The afternoon session of the conference was devoted to specific examples of good practice. Participants were introduced to the activities of the civic association\u00a0Lipany Fortified Settlement<\/a><\/strong>, initiatives\u00a0\u010cergov Micro-region<\/strong>, the potential of the villages in the \u010cergov Mountains, the opportunities for utilising geoparks in the development of tourism, and the vision for regeneration\u00a0Hanigov Castle<\/a><\/strong>.<\/p>\n\n\n\n

It is precisely these examples that have shown that the development of tourism does not have to rely solely on large-scale projects. Local initiatives, active communities, the stories of the area and the ability to link existing attractions into a coherent and high-quality offering for visitors also play a significant role.<\/p>\n\n\n

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A common basis for further cooperation<\/h2>\n\n\n\n

The conference in Sabinov was the first step towards establishing a common basis for further cooperation in the \u010cergov sub-destination. It is expected to identify opportunities for the area\u2019s development, support specific activities and seek solutions that will contribute to increased visitor numbers, improved service provision and the sustainable development of tourism.<\/p>\n\n\n\n

\u010cergov has the potential to become a stronger and more prominent sub-destination. The key to this will be cooperation, a shared vision and the ability to develop the region in a way that makes it attractive to visitors whilst also benefiting local residents.<\/p>\n\n\n\n

The project is being carried out with financial support from the Ministry of Tourism and Sport of the Slovak Republic. <\/p>\n\n\n

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Source: the Regional Tourism Organisation Regi\u00f3n \u0160ari\u0161
Photo source: the Regional Tourism Organisation Regi\u00f3n \u0160ari\u0161<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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